Page 5 - Digitaltech Magazine October 2020
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FeATure STOrY




































                e-Commerce in the wake of turbulent


                         times: Scope and Significance



                ver since the         online medium. The          business operations         respectively,” says Pranav
                outbreak of the       degree of internet usage    has changed drastically     Shah, Director - Sale &
          Eglobal pandemic            and accessibility has       for several companies       Service - Mahavir Sys
          ‘Coronavirus’, there        become ever-increasing      and most of them have       Power Pvt. Ltd.in support
          have been numerous          and with the current        adapted to the changes      of this new normality.
          speculations                situation, even more so.    and have started to            He further reiterates
          contemplating the           Therefore, it only makes    implement their business    the significance of the
          different opportunities     sense for retailers to      strategies accordingly.     fact that people are
          that can be utilized by     seize this opportunity                                  now evaluating and
          commercial companies        and convert it into an      Online selling during       considering to buy the
          to increase sales and       advantage to prevent        Pandemic                    majority of products that
          consumer response. As       further losses to self and     Everyone is more or      they require only through
          the traditional way of      country and change with  less following the basic       online sources to reduce
          hand to hand selling        the times!                  guidelines regarding        the risk of catching the
          came to a standstill           The structure of         the ‘Stay at Home’          virus. To cater to this, the
          after the announcement      business operations         and ‘Work from home’        company has associated
          of the lockdown and         has changed drastically     prevention measures.        with Schneider Electric
          subsequent unlock           for several companies       “We have created a Work  towards attaining
          guidelines throughout       and most of them have       from Home kit for our       increased traffic for
          the country, many           adapted to the changes      employees, including        people who are searching
          businesses have started     and have started to         a laptop, wireless          to buy APC UPS Systems.
          focusing their attention    implement their business    keyboard and mouse, a       The company has been
          towards selling their       strategies accordingly      screen, UPS for power       aggressively working
          products through the           The structure of         backup and Wifi-Routers     towards improving their


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