Page 14 - ANNIVERSARY EDITION JULY 2021

PARTNER Storage

INSIGHTS

Hybrid Cloud, has more than 40000 registered Ratnakar Kanchan

Analytics and start-ups and 52 Unicorns in 2021, Co-founder & Director -
compared to 5000+ Start-ups and
Lauren Information Technologies Pvt. Ltd.
AIML to Drive no unicorns three years back.
The Impact of the Pandemic
Growth of the The pandemic slowed down the

Storage Segment growth initially, but the market was
quick to recover. Companies
realized the value of Cloud
Although the market slowed Platform, DR and BCP Strategy,

down initially, the storage Digital mediums to connect with
industry registered significant customers, employees, and
growth in the past year. Ratnakar vendors. To some, pandemic
Kanchan elaborates how Hybrid enforced the speedy adopted
Cloud, Analytics, and edge these technologies to run their
storage will soon become major business which otherwise would
trends in this space - have taken a long time.

Growth in the Storage Sector The pandemic has changed the
The storage industry has recorded storage market. Companies are
significant growth in the past year. n o w r a p i d l y a d o p t i n g S A S Implementing Technology
W e c a t e g o r i z e s t o r a g e solutions, cloud platforms and to Scale Business
requirements in four different moving out from their on-premise
areas viz., Enterprise and Midrange solutions. Enterprises are now Technology is the backbone of
Storage, Storage for unstructured leveraging newer technologies e v e r y b u s i n e s s a s i t h e l p s
data like Big data, AIML, IoT, etc., and digital engagement solutions, organizations to grow and operate
Cloud Storage and Storage for which has changed the storage smoothly. IT is no longer seen as a
backup and archive. requirements. cost. Instead, it enables businesses

The main drivers of this growth Key Trends & Developments to enter new areas and streams.
have been digitalization, analytics Trends like Hybrid Cloud, Analytics, We provide solutions, such as
(Big data, Data warehouse), and AIML, IoT and edge storage and C l o u d p l a t f o r m , C u s t o m e r
companies choosing solutions like developments like end-to-end engagement, Analytics, Process

IoT, AIML. Apart from this, SSD as NVMe, Software-defined Storage, Automation, Cyber Security, etc.
well as NVMe, and start-ups like focus on data value will be the
fintech and health tech have also biggest drivers of customer
contributed to this growth. India - demand and industry growth. July 2021