Page 13 - Digitaltech Magazine Cybersecurity

fEaTuRE STORY

The panDemiC rewriTes The

suCCess sTory of lapTops

he laptop market opportunity in it to revive the supply chain were
is known to have itself amidst the heavy overcome, shipments
Talways seen a sluggish demand that the situation of laptops (together
growth as evident by has suddenly thrown up with desktop computers
the year on year market owing to remote working and workstations) grew
figures released by IDC and start of online classes. considerably in the second
and Gartner. According As soon as the pandemic quarter of 2020.
to IDC, the overall India related disruptions to “The laptop business
traditional PC market has seen huge growth
(desktops, notebooks and during Pandemic,” said
workstations) declined Gurpreet Singh, Managing
by -16.7 per cent year- Director - Arrow PC
over-year (YoY) in the first Network (Titanium Partner PAnKAj goenKA,
quarter of 2020 with 1.8 - Dell Technologies). Head - Strategy and
million shipments. “At Arrow PC Network, Marketing, ICONS
Surprisingly there was a we have seen growth
different tale to tell during in laptop sales with
the pandemic as this customers in IT/ITES and engineering fields. As a
growth suddenly turned in Telecom verticals. Business Dell Titanium partner, we
favour of laptops. Unlike continuity and work from have extended leasing
most other markets and gurPreet SIngh, home has increased the options to our clients from
sectors that have been Managing Director, demand and we have Dell Financial Services and
reeling under the impact of Arrow PC Network seen customers in the we see positive response
the pandemic outbreak, the (Dell Technologies said verticals doing new from the market. We have
laptop market has found an Titanium Partners) recruitment also in IT and seen growth in sales of

AUGUST 2020 13