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Vinay sheTTy plans cXO Talk

To sTeer asus To The

nexT leVel

Vinay Shetty – ASUS Regional
Director – Component Business
for India and South Asia has
spent over two decades with
the brand, and he now aspires

to steer the company to greater
heights. Having created a niche
for himself in the graphic cards
and motherboard segment, Vinay
now has his eyes set on creating
a new benchmark for ASUS in
VInAy Shetty, other product categories such as

ASUS Regional Director – LCDs, Wireless Networking and
Component Business for Desktop (Mini PC) and Multimedia
India and South Asia segments.

n avid book reader, joined the company in partners, and consumers like a dream to cross the
Vinay firmly believes May 2006, as a junior along with infrastructural 100k mark for ASUS in
Athat the only way executive and soon moved policies in India. India,” said Vinay.
to succeed is to constantly to the higher echelons of
adapt to the ever-changing the organization. With So, how would he But his journey was not
business environment. vast industry experience describe his journey at devoid of challenges...
When faced with a tough and leadership skills, Vinay
situation, he focuses on helped the organization ASUS? Despite being a reliable
countering its uniqueness to attain fresh heights. “Having known the and premium brand in
and not dealing with This was highlighted Taiwanese brand for more India, the key challenge
the same with any when ASUS recorded its than 20 years now, I feel that he dealt with was to
preconceived notion. highest sales figures for the fortunate to have grown reach out to the customer
His journey at ASUS motherboards business in within the fraternity on ‘Why ASUS?’, and
has been a learning and India in August 2011. that provided me with a What were the company’s
enriching experience. Prior Vinay has been plethora of opportunities different innovations, as
to his role as the Regional integral to the growth to grow and learn. There well as features that made
Director of CPN business, & expansion of ASUS are several success stories their product stand out
he spearheaded the operations in Mumbai. in this tenure, and the one distinctly.
company as the Country He is also credited with that I still recall vividly is “Our major challenge
Head for the component the implementation of our sale of 125k MB units was to ensure that our
business in India. Vinay service policies for channel per month in 2008. It was users were aware of our

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