Page 11 - Digitaltech Media Firewall Edition Feb 2021

CXO Talk

enjoyed working with I believe India has almost a decade has also equally important that
countless customers and immense potential for been recently promoted the channel program is
partners. vendors and is growing to a bigger role to aligned with SonicWall’s
“The Indian market is exponentially,” explains oversee regional sales brand positioning
dynamic and complex in Debasish. for the APAC region. and is communicating
nature and every region While recounting his consistently with
is culturally different A name synonymous journey at the company, customers.
and even business with SonicWall he points out that Majority of its
practices are varied.But Debasish, who has SonicWall paysattention partners have been
as far as the security been with SonicWall for to hiring of resources, working with the
market is concerned, grooming them, while company for over two
simultaneously giving decades, and as its
new appointeesample business continues
opportunities for to grow, SonicWall
growth. continues to add more
“I am one such channel partners to
example amongst the ecosystem. “We
many,” he proudly incessantly work
states. “I personally alongside our partners
believe in three key so that they are adept
principles and I drive my at addressing today’s
team towards those - cyber security needs
integrity, discipline and of organizations of all
fostering trust. There is sizes. Our relationship
no shortcut to success with channel partners is
and with these three important for furthering
fundamental beliefs, I business interests
along with my team, of both,” Debasish
have established and comments.
grown the India business 2021 will be a big
of SonicWall. I am year for SonicWall and
nowchallenged to bring its channel partners
about similar results in a as the company
broader geography and continues to yield more
look forward to seeing impressive outcomes
results.” than ever before, and
its technologies and
Rapport with the intelligence capabilities
Channel become smarter

Being a lean team, each year.It is making
it is important that significant investments
SonicWall maintains in the company
a broader channel that will specifically
outreach in order to benefitpartners.
connect with multiple At the same time,
customers spread across SonicWall continues
different regions. It is to address its partners’

FEBRUARY 2021