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VAD

How VADs Help Complete

the ICT Ecosystem?

Despite the growing trend towards transparent or pure models of

distribution, the VADs or the Value-added distributors of the ICT industry
will continue to hold a relevant position in the supply chain. Why?

ell, the value-added as well as mutually productive
distributors have an relationships with the value-
Wextensive understanding added resellers, thus securing
of customer needs, industry their place in the ICT supply chain.
trends, how the market forces VADs have excelled in areas such
come into play, as well as the as consumer products like laptop
technical resources required for and PC distribution, printers &
backing their position. Together peripherals, software products,
with the vendor and the resellers, and even other segments such
the VADs help to form strong as wireless implementations,
relationships that further enables LAN/WAN networking, disaster
each one of them to strike recovery, SAN, and disaster
favourable deals. recovery among others.
“The IT channel business
VADs Adding Value in the ICT Space RajeSh Goenka, cannot be complete without
Over the years, VADs have vendors, value-added distributors,
managed to form meaningful, Director, Sales & Marketing, and channel partners. Each of
RP tech India these three stakeholders has

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