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VAD

alongside training, and in their team, dealers multiple challenges enterprise segment after
the right mix of OEM can collaborate such as reaching out the April set back. Our
products that further with VADs and take to the end customers team has managed to
helps them to meet advantage of our ability individually amidst the build a good funnel
customer needs, and to promote the product. WFH (Work from Home) together with SI and
deliver appropriate This will eventually help culture. Apart from OEM’s. Although we
solutions. the reseller partners this, there are other are witnessing some
“We help partners to or the dealers to grow challenges, like lack of challenge, as far as
reduce response time their business with planning and availability payments are concerned,
to their customers by less investment aside of infrastructure to we have managed
acting as the bridge to striking profitable tackle such situations. to solve these issues
between OEM, partners, deals,” stated BaigFiroz, “We have been through a webinar.
and end consumers. National Manager working hard to gain We are also looking to
We offer value-added - Technical, Satcom partner and end- reduce the multi-vendor
packages from our Infotech Pvt. Ltd. customer trust. As a contact point for future
product offerings, and Goenka of RP Tech VAD, I feel we function business growth” said
solution scope as well as believes that every as an extended arm Debraj.
aid the partners through VAD is expected to for both the partner Echoing similar
our four support pillars offer value-addition in and the OEMs. Given sentiments, Goenka of
including, Product the form of pre-sales, the current COVID-19 RP Tech mentioned that
Specialist, Sales, Solution post-sales, and digital circumstances, we have they too witnessed few
Advisor, and Post-sales,” marketing. “Each of started charging on hiccups on their way
stated Debraj Dam, Chief these can be explored behalf of the partners to ensuring business
of VAD, Supertronindia. without incurring an to maintain complete continuity during and
enormous cost,” he stability and to offer the post the lockdown
Adding Value without reiterated. best services,” reiterated period. While the
the Product Becoming Firoz. nation-wide lockdown
Supertron also
put constraints in the
Overpriced Challenges Galore acknowledges the fact movement of goods
One of the first things Given the pandemic that the existing scenario and affected the VAD’s
that VADs do is that and economic needs to be viewed overall business growth,
they help the resellers or downturn, questions as an opportunity to they also witnessed
the dealers to build the are being raised around collaborate with the financial strains due
confidence required for financial stability, as well partners in an organized to limited business
better promoting the as the viability of the manner. prospects and bank
product. organizations that offer “We have witnessed credits in the last few
“Instead of investing value-added services. As
a result, VADs are facing a bounce-back of the months.

SEPTEMBER 2020 5