The key to Success Lies in Focusing on Niche Markets: Alok Gupta, MD, Unistal Systems Pvt Ltd

Alok Gupta of Unistal Systems

When he first entered the IT industry in 1990, Alok Gupta of Unistal Systems joined Nashsoft Systems, an anti-virus software distributing company, as the sales & support executive. In his role, he was responsible for marketing its anti-virus software while also heading seven of its branches across India. During his three and a half years stint at Bangalore-based Nashsoft, he rose to the position of country manager, helping the company achieve a market share of close to 94%. But Gupta was quick to realize that his calling lay elsewhere, and…

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